Top review reputation builder guides with reviewmycompany.com? Having easy access to the web has radically changed the way people shop for almost everything today. From mobile phones to dental services, it’s rare to blindly make a purchase decision without reading through several online reviews. In 2016, 90% of shoppers read at least one online review before deciding to visit a business. More importantly, 94% of online shoppers reported that a negative review has convinced them to avoid visiting a business. This means that whatever your industry, having a positive online presence gives you several key advantages, which is why it’s becoming a key part of branding.
So then, how many people trust a business more after reading positive online reviews? As it turns out, that depends. Authenticity and transparency are important factors consumers look out for in reviews. As established in the previous statistic, reviews with perfect scores may do more harm than good. That aside, ecommerce owners should also avoid manipulating their reviews in any way. That includes censoring negative reviews. As online reviews statistics show, this is a practice that could greatly jeopardize business sales. As many as 62 percent of consumers say they will not support brands that engage in review censorship (Trustpilot, 2020). The same goes for fake reviews, which are present in countless websites including major review sites like Google and Amazon. Statistics show that 62 percent of consumers have no tolerance for fraudulent reviews and believe that they should be removed.
A prospect has received a new brochure download and has maybe even spoken to a sales representative. Yet something is holding them back from taking the next step with your community. Online reviews and testimonials can help to support your sales pitch and give genuine feedback to the prospect who is comparing your community against your competitor. Email and retargeting ads enable communities to showcase positive reviews while meeting the prospect where they are — in their inbox, on a website or while searching the web! Adding resident testimonials within a drip campaign, either at the bottom of each email or having one email that focuses on testimonials, helps to give more context to the community and provide credibility. Using testimonials for ad copy or on landing pages for retargeting ads is a good approach to help support credibility as well.
Respond to reviews on multiple websites from one easy to use central dashboard. Share compelling positive reviews, automatically, and use them for social media content. Track trends and receive alerts of new reviews anywhere on the Web. Review My Company is the #1 solution to manage and push positive reviews! Why Are Reviews Important? Did you know that customer reviews increase sales conversions by almost 300%? And that 95% of people read a review before making a purchase? There’s a lot of business to lose if you don’t have reviews for your products or services. Review My Company is an online platform that provides your customers an easy way to review and amplify their positive experiences with your business, while only sharing negative reviews with you. Let’s see how much business you’ve been leaving on the table for your competition. Discover more information at review reputation builder online software.
In a general sense, online reviews are useful, but it’s important to dissect when exactly e-commerce derives benefits from the reviews. Reviews are not only a big determinant of whether people purchase a product online, they also have a dramatic impact on millennial spending. Don’t believe it? Here’s a stat that pushes home the importance of online reviews: they’re 20 percent more influential to the buying decisions of millennials than a brand trying to make a sale over social media. A study carried out in 2016 discusses consumer motives for researching online reviews prior to purchase and four trends emerged as follows: Information: to glean insider information about the product they’re considering; Risk: to reduce the risk of making a bad decision.