The climb of a web design expert : Paul Turner? Before we learn the basics of search engine optimization, let’s talk about how ranking in search engines work. First off, when we talk about search engines, in the SEO community, we really only care about Google. That’s because Google accounts for 90% of all searches done on the internet (including Maps, Images and YouTube). As a result, Google’s algorithm is what we care about. Knowing that, Google’s algorithm does three things: crawl, index and rank. It sends out bots to “crawl” the internet looking for every website out there. They then put all the websites in an index as if they were filing them. Inside the index, they take into account different factors to rank them. The algorithm’s only goal is to rank these sites properly to give the searcher looking for information the most relevant, helpful information possible.
Paul Turner Skelmersdale SEO tricks: Let’s take a closer look at how you can maintain your website’s page rankings. Although page experience will affect ranking, Google’s blog states, “Great experience doesn’t override having great page content.” Your content marketing strategy should include making sure your digital content is fresh and updated. Combine similar website pages and merge weaker pages to a single page to help with rankings. The pages must be complementary and address a single topic to form a page with higher authority.
What if your small business could reach its full potential? For smaller businesses, your website is the most important part of your marketing. Unfortunately, many businesses make website mistakes that turn countless customers away. How, then, can you avoid these website mistakes? Keep reading to discover our top website design tips for small businesses! It’s tempting to pack your website full of every image and detail you can think of. But if you’re not careful, this will create a cluttered site that nobody can navigate, much less understand. Our advice? Kill the clutter and streamline everything as best you can. This will improve the experience for everyone, but it makes a particular difference for mobile users. About Paul Turner Skelmersdale: I have worked in the IT industry for over 15 years offering IT support, Web Design Services and Search Engine Optimisation for residents and local businesses in Skelmersdale and Ormskirk. I have a solid background in computer repairs, laptop repairs, phone and tablet repairs.
Paul Turner Skelmersdale web design advices: If you want your business to reach out to the teen market, it is essential to incorporate social networks. Teens usually prefer using social networking channels like Facebook, Instagram, Twitter to comment and interact with people. Also, when you are including sharing options into the website, include a link to copy the web address so that they can share it directly with their friends. All these functionalities will ease out the way they browse.
Page speed matters. AMP lets your pages load quickly due to an easier time interpreting AMP HTML. What exactly is AMP? AMP is a free web-component framework for building a smooth website, whether you’re a publisher, eCommerce company, storyteller, advertiser, or email sender, AMP pages load faster, and provide a better experience across all devices and platforms. AMP is widely used by Google and Twitter, the reason for this is an ability to provide a better native-feeling experience across all devices and platforms by defaulting to AMP pages when available. Read additional info on Paul Turner.