Excellent people counter business services right now? One of the most beneficial and simple processes one can do to optimize their store is to use retail video analytics. This activity allows the cameras that were likely already up to be used for an extra advantage. Important information like shopper flow, heat mapping, and route mapping will supply actionable data that can in turn be used to strategically boost sales. Also, our advanced AI technology will automatically exclude staff from data collection to ensure that they do not throw things off. See additional info on footfall counting.
It’s rather normal for a grocery store to waste 50-60 pieces of bread a day. If one store reduces wastage of only 15 bread a day, it’s more than 5.000 pieces of bread a year. This is a significant number and saves both CO2 and cost. We have now managed to reduce bread wastage in grocery stores by between 30% and 50%. Digital ordering and real-time production estimates give the correct numbers of bread in-store at any time. Further, it becomes even better when the stores and the employees change their daily routines.
The level of flexibility and responsiveness provided by The Link Sales Modul is unmatched. No longer is there a delay between store feedback and adjustment. Now, problems can be tackled as soon as they arise. An underperforming zone can be identified in a day and be designated for redesign or special attention. This will stop certain sectors from lagging behind, as they will quickly receive the attention needed.
Pos-Optimization: Many retailers spend a lot of time and resources on retail communication. It takes time to produce a larg amount of POS material. The decision of which material the stores should use is often based on assumptions, and is rarely on conusmer insight as it should be. A poster with significant impact often sells about 15% to 50% better than a poster with no impact. A poster with impact is characterized by dramaturgy and some spesifict technical elements that helps the posters message. The only way to find out if on poster sells better than another is to test it out. We prefer to test different poster designs in pilot stores, and we let the sales result determine which design to be choosen. With the right placement of promotional posters and standard materials, sales will increase further. It is important to base decisions on shopping behavior. What do the customers see? Where do the customers see? What texhniques can we use to get the shopper to see more posters, prices and product information? Read more details at linkretail.com.
The Store, The Optimal Laboratory: In the retail industry, things happen quickly. Also when we test and pilot, the results of a physical change in the store is almost immediately visible. We do not have to spend years studying dubious hypotheses in unsafe laboratory environments before we arrive at valid results. It is possible to carry out relatively complex studies in a real environment, the store, and in relatively short intervals before we can draw two lines below the answer and conclude what sells the most. The fact that retailing in this way is the world’s largest and best laboratory is an advantage we make use of when meeting our customers.