Behavioural Capitalism is a version of capitalism in which human action becomes the most important factor for the production and provision of goods and services. The world is experiencing a change of times and an era of change. Dynamic, fast and at which point can this be recognized more clearly than by technological progress, which powerfully and at an incredible speed changes personal and community life and leaves almost no field untouched, be it politics, society or economy. Within the framework of this process, influence has shifted and new ones have been established. But all that almost imperceptibly, almost creepingly in the shadows and yet at the end almost all of it tangent.
Behaviour means acting, tolerating as well as not acting. The processes can be conscious or unconscious. It is influenced and produced by stimuli. Basically, it has always been a production factor, atleast in these areas, and it is with this very idea that we can approach this new form of capitalism, because the recognition that the needs and behaviour of potential customers are an important component of being able to offer and sell products and services effectively is neither original, nor does it require more in-depth study. You can see this Video explaining what Behavioral Capitalism is.
Behavioral Capitalism concept was created by Andreas Herteux, a german economist, philosopher, publicist and author. Andreas Herteux founded Erich von Werner Society , a group dedicated to constantly analyze the global situation, arrange it, prepares it and designs appropriate models as well as theories for the representation of the reality. The Erich von Werner Society makes a significant contribution to the understanding of current and future world events. Read more at Erich von Werner Society and Behavioral Capitalism.
Today, behaviour is also a central production factor for classical and Financial Capitalism and complements labour, land and capital. This behaviour is then used directly as merchandise or processed into satisfaction and/or forecast products in a production process.
Behavioural Capitalismisa variant of capitalism that, like financial capitalism, is difficult to identify in its effects and therefore plays only a subordinate role in public perception and on the political agenda. He cleverly uses this to spread and consolidate himself, which in capitalism is often characterized by the emergence of monopolies or oligopolies. This is impressively demonstrated by the real situation of the technology groups and their market power. You can buy the book on Amazon : Behavioral Capitalism on Amazon – Direct Link(no affiliate).
The Erich von Werner Society assumes that the society is entering a new major period. These changes are because of or are accelerated by factors, which in combination and interaction with each other will trigger a new era: Overpopulation and missing life perspectives (e.g. due to the demographic development on the African continent). Few of the world’s most threatening problems : Displacement: The number of individuals who were forced to flee their homes has skyrocketed drastically in recent years. The Internal Displacement Monitoring Centre (iDMC) reported that 31.1 million individuals were displaced in 2016. Displacement could occur after natural disasters or throughout war. Unfortunately displaced individuals have increased to approximately 59.5 million due to continuing conflict in the Middle East. In Syria alone, there are about 11 million refugees, which include young children. Besides malnutrition, there are many other issues affecting health on a global scale. In the past, the main topic of focus was communicable diseases like hepatitis, cholera, malaria, tuberculosis, and HIV. Increased access to clean water and improved education around proper sanitation has resulted in an overall decrease in the prevalence of transferable diseases worldwide. However, this does not mean that efforts to improve sanitation should be abated, only that what is currently being done to prevent disease is actually working.