Innovation consulting? The experts at Innovation Vista have brought our expertise together to collaborate on a unique approach to technology that we call Innovating Beyond Efficiency. Traditional IT strategies yield many efficiencies for organizations which invest time and effort into them. Processes are automated, systems are implemented to gather key organization data, and reports are standardized to analyze and communicate that data. These are valuable gains for an organization, and many of these capabilities have risen to the level of requirements for operating in the 21st century. Efficiency is nice.
Executive leadership, does your sales team suffer from significant churn? It all comes down to human nature. (Good luck fighting that). It may take a bit of time and education, but in the end I think we can count on smart people to figure out how to act in their best interest. The question for leadership becomes this: is your company culture setup to ensure that your salespeople will believe that collaborating on a CRM platform is in their best interest? It is possible that your salespeople’s resistance to using the CRM system has nothing to do with the system, and everything to do with their plans (or general expectations) that they will be leaving your company in the fairly near future. When that happens, they know that if they have their own spreadsheets or outlook notes or big chief tablets, they can bring very valuable information along with them. If it all exists in the CRM, THEY CAN’T.
Recent incidents should serve as sufficient motivation: Yahoo – 3.5 billion account details were hacked in two different breaches. Every single account on a system serving nearly half of the world’s population in 2013-14 (not fully disclosed until 2017). Sony Motion Pictures – hacked by a group working with North Korea and used sensitive stolen data to force Sony to cancel the release of a movie about Kim Jong Un in 2014. Anthem Health – 80 million customers’ identity and health insurance records were breached in 2015. Equifax – 146 million customers’ detailed credit records and social security numbers were breached in 2017.
The real power comes when you know how a customer will best interact with YOU. Beyond understanding a customer or client generally, the real benefits come to companies who know how customer needs overlap with the company’s offerings, and to companies who can predict the timing of those needs more fully. This can be challenging when you’re not doing business with a customer yet, but to fill this gap myriad data brokers and aggregators offer data which can be harvested and combined for useful insights. One critical prerequisite for combining multiple outside sources (and later integrating internal data) is to identify a unique key for each record, which ideally can be obtained automatically from data generally complete and accurate in each source. Don’t be dissuaded if this step does require working through exceptions using outsource data cleansing services or temp/intern help. If you’re going to leverage multiple sources of data, it’s a critical step to develop and nurture this unique key; many companies who skip this step end up in a nightmare of duplicate records.
Any business should aim to have an IT consultant! The main advantage of hiring an IT consultant is that a business gets professional services and advice. Business technology is dynamic and IT experts can help a business integrate the latest technologies into its operations. In addition, experts can predict future trends in business technologies and help businesses adjust their operations in line with those trends. Certified IT consultants can analyse the current and future technology needs and help a business to meet those needs. Find even more info at customer insights.
An advice every CEO should know about cybersecurity: Achieving information security compliance with one or more government regulatory standards for information security (i.e. ISO 27001, NIST 800-171, HIPAA, NYDFS, etc.) is good, but not sufficient to ensure real cybersecurity. It is vital that CEOs establish the appropriate cybersecurity “tone at the top” for their respective organization, regarding the importance of information security and how cybersecurity is everyone’s shared responsibility in a truly digital world. Establishing an organizational “culture of cybersecurity” has proven to be one of the best defenses against cyber adversaries. It is the people, not the technology, which can either be an organization’s greatest defense, or its weakest link against a cyber-attack.