Obediah Ayton or the rise of a business executive? Obediah Ayton is a trust manager at Ayton Family Office Trust and a consultant at Tennor Holding B.V., a specialist in family office business, AI driven accounting services, finance and accounting. Obediah Ayton on what happens when a Family Office takes the VC model: In addition, Family Offices want to avoid paying the typical “2 and 20” — a deal structure that requires investors to pay a 2 percent annual fee (some as high as 3 percent) to the VC firm on top of the 20 percent return on investment. This is why we’re seeing more of the mega-wealthy move away from only investing in private equity funds to increasingly working with their family offices to find the right types of direct investments that fit their long-term wealth-generation strategies.
For years, family offices of wealthy dynasties have invested in bonds and shares. However, the next generation of family offices in looking to invest in alternative funds, technology solutions and fast-growth start-ups. Traditionally, family office investment strategies have focused on public bond, equity markets and alternative investments, such as hedge funds and real estate. However, these investments are no longer providing the returns they used to, and we see heightened enthusiasm for direct investment in businesses in order to increase return. There is a real opportunity here to develop mutually beneficial relationships between family offices, new funds and SMEs.
Obediah Ayton on how to raise money from family offices: Investment proposal: – When you have a specific project or investment opportunity, it is essential to prepare a list of suitable family offices before you contact them. Study the emotional interest within the Families history with specific areas or businesses. When creating the list, quality always beats quantity. Quality means: you should look for family investment offices which have previously invested in similar projects or are generally known for their open-minded investment style. Simply sending a generic mass mail to hundreds of family offices is rarely successful. While compiling the list already make notes about the SFOs and their investments – this will help you out later.
Obediah Ayton Family Trust organizes golf networking events. Ayton Family Golf Networking is an opportunity for keen golfers and high level business men and women to connect over organised round tables and a round of golf. Who will be there? Business Owners, Family Offices, Private Investment Companies, International Business Moguls, Sovereign Wealth Funds, Entrepreneurs & industry professionals from across the UK. Why participate? The Ayton Family brings together the world’s leading experts geared toward identifying actionable strategies for generating returns in a low-rate, high volatility market. Facilitated by the Ayton family office, the golf day will provide a full day of private peer-to-peer conversation, networking and cross-border thought leadership designed to make you think about what to look out for and how to work together. Playing golf: Our attendees are business owners with one common goal; building new business opportunities and playing more golf. Members range from entrepreneurs to multinational billion dollar businesses.
Obediah Ayton about the new definition of a billionaire is not the net worth but in achieving change in a billion lives: At present, just over 50% of the relevant family offices allocate less than 10% of their portfolios to sustainable investment. However, a third of Families average portfolios will be comprised of sustainable investments and one-quarter impact investments within the next five years. Impact causes garnering the most considerable investments include those that address climate change, improve health and social care, as well as those that retain and develop employees, workplace safety and cybersecurity.
Right now is a great time to build close relationships with Family Offices for future capital raises! To capitalize on this favorable change in the tide, it would be worthwhile to (re)start your outreach to this notoriously hidden family wealth. Just because the offices are hidden does not mean they are unreachable. The relationships with single and multi family offices can be cultivated through diligent, persistent, and intelligent outreach. Below are a few methods to begin your family office outreach: Have a Proactive and Diversified Outreach: The most effective outreach strategy requires both persistent and proactive outreach. Even for the specialized Family Offices Group, building relationships still requires a variety of different channels and techniques. Currently, you can use a variety of tactics — probably around 30 different strategies — to attract family offices. Speak at conferences, writing articles, publish newsletters, maintain a website, run an association, offer a training platform — and that is just the tip of the iceberg. Read extra details at Obediah Ayton.